Think rhinoceros and act rhinoceros! There is no other way. Positive thinking will get you nothing, unless you combine it with charging. Writing out your goals is useless, unless you charge them down. Talking is only an oral exercise, unless you act on what you say. Dreams are only dreams, unless you become a rhinoceros and charge at them! Introduction Rhinoceros Success, written by Scott Alexander, is an unconventional self-help book that employs humor, metaphor, and motivation to instill the qualities necessary for achieving personal success. Originally published in 1980, this book draws readers in with its unique concept of developing a “ rhinoceros mentality .” According to Alexander, success requires an intense focus, a thick skin, and an aggressive approach to life—qualities symbolized by a charging rhinoceros. Alexander encourages readers to leave behind the “ cow ” mentality (mediocre, complacent, and passive) and transform into hard-charging “ rhinos ” who pursue goals wi...
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