In order to get the 1-2% of really great things, maybe we need the 98-99% of failures. If we aren't failing at innovation, we aren't trying. Introduction "Innovation" has become a buzzword in today's fast-paced, tech-driven world, often synonymous with success and progress. Yet, despite the immense resources and attention dedicated to fostering innovation, many initiatives fail to achieve their goals. Carl Franklin's book, "Why Innovation Fails," dives into the reasons behind these failures, offering a comprehensive analysis of the pitfalls that beset innovative endeavors. In this review, we will explore Franklin's insights, providing a synopsis of the book, a thematic analysis of its key arguments, and a conclusion reflecting on its contributions to our understanding of innovation. Synopsis "Why Innovation Fails" is structured around a series of case studies and theoretical explorations that illustrate common barriers to successful i
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