In the digital age, data was 'the new oil.' Data collection was an 'arms race.' Introduction Brittany Kaiser's Targeted is an evocative and timely exploration of the intersection of technology, politics, and ethics. As a key whistleblower in the Cambridge Analytica scandal, Kaiser provides a rare insider’s perspective on how data became a weapon to influence electoral processes globally. The book moves beyond mere recounting of events to examine critical issues surrounding data privacy, the moral dilemmas faced by industry insiders, and the vulnerabilities of democratic systems in the digital age. Kaiser’s journey—from a bright-eyed political enthusiast seeking to use data for humanitarian goals to becoming entangled in a scandal that shook the foundations of global democracy—is as compelling as it is cautionary. Targeted is both a personal memoir and a searing indictment of the unchecked power of Big Data. Thematic Analysis 1. The Rise of Data as a Tool of Inf...
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