Peak Picks & Reviews

But throughout its history, including today, scarlet has been a much sought-after shade that speaks most strongly of power and strength. Introduction  The Colour Bible by Laura Perryman is a comprehensive exploration of the role that color plays in our daily lives. Aimed at designers, artists, architects, and anyone interested in the psychology and history of color, this book is more than just a guide to different hues—it is an in-depth study of how color influences culture, branding, fashion, art, and even our emotions. Perryman, an experienced color consultant and trend forecaster, uses her expertise to guide readers through the multifaceted nature of color, breaking down its nuances and practical applications in the modern world.  This book goes beyond the surface appeal of color to dig into its historical and cultural significance, making it an essential read for professionals and amateurs alike. In this review, we’ll explore the thematic elements of The Colour Bible, disc...

  Products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial. Introduction  "Hooked: How to Build Habit-Forming Products" by Nir Eyal, published in 2014, quickly became a cornerstone text for entrepreneurs, product managers, and designers interested in understanding how to create products that captivate and retain users. Eyal, a seasoned entrepreneur and behavioral design expert, delves into the psychology behind why certain products catch on and others do not. By dissecting the principles of habit formation and offering a practical framework—the Hook Model—Eyal provides readers with a guide to developing habit-forming technologies. This review will explore the thematic elements of the book, critique its approach and applications, and consider its limitations, ultimately assessing its value to both professionals and lay readers. Thematic Analysis  The central theme of "Hooked" rev...