Microsoft had a video site and so did a litany of start-ups, like Revver and Metacafe, and crass shock portals, like Big Boys and eBaum’s World. Each featured footage on their own websites or applications, but they lacked a way to let videos play everywhere else on the web. YouTube had found a way. Introduction Mark Bergen’s Like, Comment, Subscribe dives into YouTube’s path from a scrappy startup to a cultural juggernaut, detailing its complex and, at times, chaotic rise to becoming one of the most influential platforms in the world. Bergen, a seasoned business journalist, gives readers an insider look at the inner workings, controversies, and pivotal decisions that shaped YouTube’s evolution, shedding light on its impact on creators, consumers, and society. Thematic Analysis The book addresses several crucial themes, including the platform’s struggle for identity, the evolution of internet culture, and the ethical questions surrounding content moderation, algorithmic influence, ...
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